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Versalie Menopause is Misunderstood
Brand Identity, Design System, PACKAGING, eComm, Digital
overview
Menopause has long been underdiscussed and underserved. People experiencing it often describe feeling confused, dismissed, and out of control — by doctors, by the internet, by the silence of the culture around it.
Versalie is a digital-first health platform for people navigating the stages of menopause, built on the premise of working with your body — not against it — to manage menopausal symptoms.
CHALLENGE
Versalie was built from scratch: a single coherent identity across a digital platform, practitioner consultations, peer community, editorial content, and a full consumer product line. No inherited system, no existing playbook. Every surface needed to feel like a cohesive experience.
STRATEGY
The audience is informed and self-directed — they've already done the research, been let down by the answers, and are looking for something more useful. The brand was designed to feel like a knowledgeable peer: direct, warm, never clinical. Shining a spotlight on the panel of experts and real people contributing to the platform was the key connection between brand and community.
IDENTITY
The visual language takes on an editorial feel. Warm-toned, intimately cropped portraits are scattered throughout, representing the panel of experts and the community of people behind Versalie. Tone of voice is professional, punchy, quietly clever, and eye-opening — never talking down to its well-informed audience.
APPLICATION
The work covered the digital platform, brand activation content, and a packaging line across roughly 20 SKUs of supplements and skincare. The packaging presented the steepest translation challenge — carrying a digital-born identity into physical form across structures repurposed from other Kenvue brands. The measure of success was brand cohesion across the Versalie world.
OUTCOME
Versalie launched in the US in 2024 — among the first times a major consumer health company had built a brand at this scale specifically for the menopause experience. The design system carries the brand across a genuinely broad surface area: platform UI, packaging, community, content. What it reflects is a category that had long been treated as a footnote, given main character energy.
KenvueSenior Brand Designer & Creative DirectorIn close collaboration with Kelsey Welsch, Brand Design Lead
🍒
Versalie Menopause is Misunderstood
Brand Identity, Design System, PACKAGING, eComm, Digital
overview
Menopause has long been underdiscussed and underserved. People experiencing it often describe feeling confused, dismissed, and out of control — by doctors, by the internet, by the silence of the culture around it.
Versalie is a digital-first health platform for people navigating the stages of menopause, built on the premise of working with your body — not against it — to manage menopausal symptoms.
CHALLENGE
Versalie was built from scratch: a single coherent identity across a digital platform, practitioner consultations, peer community, editorial content, and a full consumer product line. No inherited system, no existing playbook. Every surface needed to feel like a cohesive experience.
STRATEGY
The audience is informed and self-directed — they've already done the research, been let down by the answers, and are looking for something more useful. The brand was designed to feel like a knowledgeable peer: direct, warm, never clinical. Shining a spotlight on the panel of experts and real people contributing to the platform was the key connection between brand and community.
IDENTITY
The visual language takes on an editorial feel. Warm-toned, intimately cropped portraits are scattered throughout, representing the panel of experts and the community of people behind Versalie. Tone of voice is professional, punchy, quietly clever, and eye-opening — never talking down to its well-informed audience.
APPLICATION
The work covered the digital platform, brand activation content, and a packaging line across roughly 20 SKUs of supplements and skincare. The packaging presented the steepest translation challenge — carrying a digital-born identity into physical form across structures repurposed from other Kenvue brands. The measure of success was brand cohesion across the Versalie world.
OUTCOME
Versalie launched in the US in 2024 — among the first times a major consumer health company had built a brand at this scale specifically for the menopause experience. The design system carries the brand across a genuinely broad surface area: platform UI, packaging, community, content. What it reflects is a category that had long been treated as a footnote, given main character energy.
KenvueSenior Brand Designer & Creative DirectorIn close collaboration with Kelsey Welsch, Brand Design Lead
