Brand & CPG Design
Work
About
Approach
Work with me
→
M.KOENIG is a brand and packaging design expert obsessed with culture, presence, and the way expressions evolve.
Selected work —
Quitting Made Real —
Nicorette Global Brand Identity Refresh
Menopause is Misunderstood —
Versalie New Brand Identity + Packaging
The Essentialist —
Lubriderm Brand Building + Packaging Refresh
What I offer
The best brands are built for the people they serve
Everything I do is rooted in behavioral insight and tuned to the cultural zeitgeist.
Two decades experience building Fortune 500 brands — making goods and services delightful to find, use, and keep.
See the approach
→
Brand Audit
A review of select touchpoints against the 7 utmost principles of brand recognition and relevance
Creative Brief
A working session and formal brief that transforms an idea into clear direction a design team can act on. Delivered as a brief your agency or team can start from on day one.
Brand Strategy
Positioning, brand architecture, audience and messaging frameworks, and a narrative platform your whole team can build from. Naming and workshops available as add-ons.
Brand Identity Design
A complete visual identity — logo system, typography, color, art direction, and a guidelines document built to scale consistently across every touchpoint.
CPG / Packaging Design
Retail-ready packaging — primary and secondary structure, dielines, and print-ready production files. Scoped by SKU count and category complexity.
Flowers earned
Vince Margida, Nicorette Brand Manager
We appreciate your commitment to getting the best visual impact for the pack. Your creativity and ideas to truly enhance and strengthen our DBAs and stand out at shelf. —
Substack
Brand & CPG Design
Work
About
Approach
Work with me
→
M.KOENIG is a brand and packaging design expert obsessed with culture, presence, and the way expressions evolve.
Selected work —
Quitting Made Real —
Nicorette Global Brand Identity Refresh
Menopause is Misunderstood —
Versalie New Brand Identity + Packaging
The Essentialist —
Lubriderm Brand Building + Packaging Refresh
What I offer
The best brands are built for the people they serve
Everything I do is rooted in behavioral insight and tuned to the cultural zeitgeist.
Two decades experience building Fortune 500 brands — making goods and services delightful to find, use, and keep.
See the approach
→
Brand Audit
A review of select touchpoints against the 7 utmost principles of brand recognition and relevance
Creative Brief
A working session and formal brief that transforms an idea into clear direction a design team can act on. Delivered as a brief your agency or team can start from on day one.
Brand Strategy
Positioning, brand architecture, audience and messaging frameworks, and a narrative platform your whole team can build from. Naming and workshops available as add-ons.
Brand Identity Design
A complete visual identity — logo system, typography, color, art direction, and a guidelines document built to scale consistently across every touchpoint.
CPG / Packaging Design
Retail-ready packaging — primary and secondary structure, dielines, and print-ready production files. Scoped by SKU count and category complexity.
Flowers earned
Vince Margida, Nicorette Brand Manager
We appreciate your commitment to getting the best visual impact for the pack. Your creativity and ideas to truly enhance and strengthen our DBAs and stand out at shelf. —
Substack